As the shock of New Yorker’s announcement sinks in, so does the complicated legacy of New Yorker. In conversations with friends and colleagues who programmed college campus films series and commercial repertory calendars (back when such things were a vital part of a metropolitan city cinema landscape), we all recalled the high prices of New Yorker film rentals and the deplorable condition of much of its print library. In my days as a video store manager, I sweated the premium prices of New Yorker videotapes, titles that would be lucky to break even, and they dragged their feet when it came to price reductions (many of which I wound up reviewing for Amazon.com during the early days of its home video launch). As a viewer I was often frustrated by the image interference caused by the heavy Macrovision copy protection. When it came to DVD, the quality was always fine, but never showed the crispness of Criterion restorations and digital mastering.
Yet for all those gripes, New Yorker was essential to the richness of cinema culture in my time. It kept alive the canons of Bertolucci, Fassbinder, Godard, Herzog, but in addition to its commitment to the European canon, it brought to light filmmakers from neglected corners of the cinematic culture, in particular Africa, South America and Iran. Would the films of Ousmane Sembene be accessible to American audiences if not for New Yorker? Would the films of South America’s Cinema Novo movement have been “discovered” with them?
Just contrast New Yorker with Miramax. Back in their Miramax days, the Weinstein Bros. showed cagey instincts when it came to sifting through imports for that sexy title that they could sell with their own inimitable mix of art cinema ballyhoo and cultural cache. They outbid everyone else to secure those films in which they saw potential and sunk money into striking good prints with strong, readable subtitles, and into promoting their films. And at times they brought in the scissors to trim down their imports. They combined the arrogance of an old-time studio boss with the promotional savvy of a William Castle or a Kroger Babb, only with a touch of class.
New Yorker never had those promotional instincts and certainly never had the capital to compete with Miramax and the boutique divisions of the major studios that flowered in the wake of Miramax’s success. But then it never occurred to Dan Talbot and the New Yorker crew to edit down the films they imported. Miramax made foreign filmgoing special. New Yorker was about special foreign films and filmmakers. It was, in many ways, up to the audiences to find them.
Most of those studio indie/art film divisions have since been shut down or absorbed back into their parent companies, and the Weinsteins are still looking for a signature acquisition to re-establish themselves outside of Miramax (which is doing just fine in its more modest, post-Weinstein incarnation). On the home video side, we’ve seen specialty labels like Tartan Films and NoShame close up and others struggle to continue.