David O. Russell wrote (or rather, rewrote) Joy (Fox, Blu-ray, DVD, 4K UltraHD) for Jennifer Lawrence, who he directed to an Academy Award in Silver Linings Playbook(2012) and an Oscar nomination in American Hustle. Lawrence score another nomination for Joy, based on the true story of Joy Mangano, the divorced single mother turned entrepreneur who invented the Miracle Mop, the first of more than 100 patents in her name. It’s an inspiring true life story and a great showcase for Lawrence, who evolves from overwhelmed mother and unappreciated foundation holding up a dysfunctional extended family to ferocious businesswoman and beloved on-air pitchwoman on the shopping network QVC to self-made mogul over the course of the film.
Also reuniting with Russell and Lawrence are Robert De Niro, who plays Joy’s blue collar father, and Bradley Cooper in a smaller role as a QVC executive with sparkling blues eyes suggests romance even as the script makes him strictly a mentor. This businessman is one of the few allies in Joy’s life. Her mother (Virginia Madsen) dropped out after being abandoned by husband De Niro to lay in bed all day watching soap operas (the same show seems to play 24-7) and her dad moves back into the family basement, where Joy’s ex-husband (Édgar Ramírez) is also camping out between gigs as an underemployed singer. They demand more attention than Joy’s own school-age children, and she juggles it all with a full-time job at an airline counter. When she comes up with the design for the Miracle Mop, which she engineers herself and has produced on a small scale, every step is beset with obstacles, from bad advice to crooked manufacturers to a disinterested QVC pitchman, which sends Joy in front of the camera to sell it herself: the working class everywoman selling the American Dream directly into homes across the country.
