A movie starring Jennifer Lawrence and Bradley Cooper was made available through Video On Demand before it played theaters in the U.S. This might lead to conclusions about a) how dramatically the release model for Hollywood films is changing, or b) how quickly superstars can drop from the stratosphere. Neither is true. Serena is simply a one-off botch, signifying nothing about the value of VOD or its stars’ undiminished red-hotness. Shot in 2012, it’s being dumped because it’s a major bummer, despite the cast. Based on a novel by Ron Rash, it has an outdated style and subject matter—the kind of thing that might have worked in the 1930s, which is when the story is set. In fact, the setting of the thing vaguely recalls that of Come and Get It (1936), a timber-baron drama with the ill-fated Frances Farmer’s best role.