Warner’s launch of the Warner Archive Collection, its new DVD on Demand site, was well covered earlier this week (see The New York Times’ The Carpetbagger, Susan King at the LA Times and Lou Leminick at the New York Post) but there’s been little follow-up in the days since. Maybe that’s because we’re all waiting for that first disc to arrive before we pass judgment in the efficiency of the system and the quality of the discs. There was a pretty slow response time when I got on the site on Monday, March 23. It had been launched a week earlier but this was the date that the press releases went out and the home video sites and related blogs all spread the news. Everyone needed to check it out and a lot of folks made their first order.
The site launched with a curious collection of 150 films from the Warner Entertainment library of pre-1986 films from MGM, RKO Radio Pictures and Warner Bros., from westerns to romance, science fiction to melodrama, each one priced at $19.95 (or $14.95 for a digital download). They have little broad commercial appeal but have their fans, as evidenced by requests made over the years on sites like Turner Classic Movies and Amazon. Some of the more familiar titles include All Fall Down with Warren Beatty and Eva Marie Saint, Mr. Lucky with Cary Grant (it was ubiquitous on VHS but nowhere to be found on DVD), Abe Lincoln in Illinois with Raymond Massey and Possessed starring Clark Gable and Joan Crawford. There’s plenty of early Greta Garbo and second-tier Clark Gable and Joan Crawford and Cary Grant and Spencer Tracy titles, as well as auteur oddities like The Bamboo Blonde (Anthony Mann) Countdown (Robert Altman) and The Rain People (Francis Ford Coppola). I was most excited by the silent film selection and I ordered Rex Ingram’s 1923 Scaramouche. Just yesterday I just received confirmation that my order was sent (free shipping, UPS ground) and is expected to arrive on Tuesday, March 31. It a simple, no-frills disc, just the movie in a case with sleek artwork (and, if available, the original trailer), and George Feltenstein, senior vice president of theatrical catalog marketing for Warner Home Video, promises that they are all presented in their original aspect ratio. Given their source (most, if not all, have already been remastered and run on Turner Classic Movies), we should expect good quality transfers and mastering.